For the second time already, we let a model disappear in a big box filled up with apples for our business partner Evelina at last weekends major fair in Bolzano, Italy.
Thousands of people romped about the exhibition hall but our clients stand was the highlight. It was very attractive to grab an apple from the big Evelina Box, but many people got surprised when the model suddenly coming out from nowhere handed over an apple. WB Production artist Johannes Stoetter bodypainted in the morning the model on the stand and camouflaged her into a big apple box on the booth.
Young and old visitors shared tons of images on social channels and a crowd of media covered the story. A full success for the company as well as for our team.