Coatmaster AG (formerly Winterthur Instruments) is an innovative award-winning Swiss company that produces high-tech devices to measure density. We found for them the perfect place for a live marketing presence and to produce with our bodypainting and media team some amazing social media and offline content.
For the company Coatmaster we staged a promo at the World Bodypainting Festival, which attracted and amazed a huge amount of visitors. The company's symbol, the owl, was creatively and artistically implemented by our team, bringing the product and the company closer to the visitor. The colour layer on the human screen was thus measured for the first time. In addition to live marketing, however, it was also the goal to generate corresponding content, i.e photos and videos, for social media marketing and to produce high-quality photos for a calendar in a professional photoshoot.
Of course, we also put all the models on the main stage and then in special photo zones for the festival visitors. The Coatmaster owls "flew" in the social media channels and many press portals around the globe. Not least because of the thousands of visitors who captured and shared the art with the living canvas in the design of the company Coatmaster.
A successful project and a great example for the integration into an event. Once again, our craft in the art of bodypainting brought products and services alive.
Location: World Bodypainting Festival 2019, Klagenfurt, AUSTRIA
Date: 13. July 2019
Client: Coatmaster AG
A WB-Production.com Event
www.wb-production.com
